Reflections from itSMF Australia 2025: insights, innovation & connection

Marval Australia reflects on a successful itSMF Australia 2025, sharing insights on market trends, innovation, and industry connections that are shaping the future of ITSM.

Last week, the Marval Australia team had the privilege of attending itSMF Australia 2025, the southern hemisphere’s largest independent Service Management event. As a Gold Partner, we were proud to be part of a dynamic and forward-thinking community, engaging in conversations that are shaping the future of ITSM.

With three powerful content streams: Service Management Unplugged, Revolution, and Evolution, the event offered a rich mix of perspectives, challenges, and opportunities. 

Here are some of our key takeaways:

🔍 Market trends & shifting expectations

Discussions throughout the event revealed growing dissatisfaction with the licensing models of major platforms. This shift is creating space for alternative solutions like Marval, which offer greater flexibility, transparency, and value.

David Hancock, our Cloud Architect, commented: “It was clear that people are looking for more agile, customer-friendly platforms. That’s exactly where Marval can make a real impact.” 

🔍 Innovation that resonates

Attendees showed strong interest in our latest developments, especially the Integrations Platform and Project 36. These sparked curiosity and deeper conversations around how service teams can better connect, automate, and evolve.

🔍 Meaningful connections

From reconnecting with long-time industry peers to exploring new opportunities in the health and government sectors, the event opened doors to valuable partnerships and market insights.

🔍 Team growth & learning

For our newer team members, the conference was an eye-opening experience. Exposure to real-world ITIL practices and industry challenges provided learning opportunities that would typically come at a premium; a testament to the value of being part of such a vibrant community.

Was it worth it?

Absolutely. The event delivered fresh perspectives, sparked meaningful conversations, and reinforced Marval’s role in driving innovation across the ITSM landscape. We’re excited about what’s ahead and grateful to be part of a community that’s pushing boundaries and reimagining service management.