The evolution of the mature technology buyer

A candid look at how seasoned tech buyers in 2025 are shifting from hype-driven decisions to pragmatic, outcome-focused strategies.

Remember the "big bang" promises? Outsourcing everything overnight and SAP transformations that would revolutionise your business in 18 months. ITSM and ESM solutions that would streamline every service across the enterprise simultaneously. Digital transformation projects that promised to change everything, everywhere, all at once. We've been here before. Multiple times.

Yet here we seemingly are again, observing technology buyers fall for the same cyclical patterns, and being seduced by vendors promising comprehensive solutions and transformational outcomes with little regard for practical implementation or measurable ROI.

The mature technology buyer of 2025 should know better. They've lived through these cycles where they've seen the budget overruns, delayed timelines, scope creeps, and underwhelming results. Today's mature buyers should be more pragmatic. They should understand their role extends beyond historical procurement, and they must influence C-suite decisions away from what seems popular toward strategies grounded in understanding technology's cyclical nature and the effects on business growth and transformation.

They should:

• Start small and scale what works

• Demand physical proof of concept before major investment

• Focus on tangible and measurable business outcomes

• Prioritise solutions that integrate with existing system investments

• Choose vendors who understand their specific industry challenges and needs

• Educate leadership on the risks of following technology trends without substance

The technology landscape has never been more sophisticated. Isn't it time that buying decisions matched that sophistication? Stop buying the dream and start buying the reality.

Lead the change and champion smarter tech investments. Today is the day you can influence decisions that drive real business value. Let’s talk about your maturity journey.